Business Research Methods Starbucks

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Case Study

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Refer to the Starbuck’s case identified on page 185 of the textbook (In the weblink above) Answer the questions given at the end of the case, and briefly discuss the merits of the qualitative techniques used in this research and how they contributed to the overall findings. Summarize your answers and comments in a Three-page APA formatted paper. Introduction and conclusion needed.


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