Needs to be original 2-3 paragraphs per question
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: Define what is meant by â€œbrand equity â€œand discuss what a company can do to maintain brand equity.
2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.
3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?
4: What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
5: Define direct marketing and give some real world examples.