Write at least 7 full pages, doubled spaced in essay form, which analyze internal and external environments for your organization. A minimum of 4 sources is required using a separate works cited page. Make sure to use grammar and spell check. You will be marked both on your writing mechanics as well as the content of your paper.

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Your internal analysis must include factors within your organization that might be considered a strength or weakness and could be leveraged to take advantage of opportunities or reduce threats.


Specifically, you must analyze the strengths and weaknesses of each of the functions found in your organization (i.e. Sales & Marketing, Finance & Accounting, Management (including HR), Research & Development, Production, and Information Systems. You are to assess how well these functions are performing, providing an in-depth discussion and analysis of resource levels and capabilities (how well these functions are using the resources to achieve organizational objectives). Do not simply describe how your organizational units perform their work.




Your external analysis must include factors outside your organization that may pose opportunities or threats to your organization.


Specifically, you must analyze factors in the societal environment (demographics, economic, socio-cultural, political-legal, and technology) as well as factors in the industry environment (customers, competitors, and suppliers). Do not simply describe the external factors that you believe affect your business. You are required to provide the reader a clear understanding of how the factors are related to the creation of opportunities or threats for your organization.




Once you have completed your SWOT analysis, the next step is to develop recommendations for your organization which could be implemented to take

advantage of the opportunities or reduce the threats. Please be specific. Also, you must explain why you believe these actions would work and how you would go about implementing these recommendations.



Outline for the paper (follow this outline)Have to come up with ur own thesis(

Swot outline


Introduction, Thesis:



  1. Internal Analysis

Strengths of the organization






  1. External Analysis







  1. Action Steps


Implementing the suggested action steps will..

Restate thesis